From 16 to 18 November 2016 (Wed – Fri), Business France is organizing the emblematic French Pavilion at the Cosmoprof Asia trade fair. 88 French companies from the cosmetics industry, almost 30% of which are new exhibitors, will display their products, equipment, services and know-how in an area of 996 m2. Many of them are supported by their region in France. Furthermore, for the second consecutive year, the “French Cosmetics Awards (FCA) 2016” will be held one day before the trade fair.
Three questions for Caroline Escudier, organizer of the French Pavilion under Business France:
How is the French cosmetics industry doing?
It couldn’t be better! Its great vitality and diversity is conveyed by the forever growing number of new exhibitors in the French Pavilion. In a niche market, which is extremely segmented and of very high quality, French companies have high-profile expertise that covers the entire sector: from ingredients to end products via the private label, hair products, the spa and packaging dedicated to cosmetics. Made in France, a guarantee of quality and reliability, reigns over skincare (dermocosmetics and anti-ageing treatments), make-up, perfumes, and organic care products for mother and baby, not forgetting the men’s range.
As a historic leader in the cosmetics sector, France has around 1,000 companies operating in the industry. They are present in more than 200 countries and represent a quarter of the global export market. Asia is by far the zone most prospected by the profession and five Asian countries feature among its 20 principal clients. Cosmoprof Asia is the gateway to the Asia-Pacific zone market and is the must-go trade fair for presenting the latest scientific and technological advances in the field.
Is this the reason why the French Buzz area makes a recurring appearance at the trade fair?
The French Buzz area does indeed showcase the buoyancy of research and creativity in the industry. This year, it will showcase 10 entities that will exhibit not only their latest technological innovations but will also deploy their creativity in terms of concepts, textures, images, targets, bottling, etc. They rely on the subtle combination of traditional beauty rituals, the choice of local natural resources for their ingredients and extensive research expertise.
You are organizing the 2nd edition of “French Cosmetics Awards”, was the first one a success then?
The resonance of the FCA has really exceeded our expectations. Beyond the prestige reflected on the three prize winners, the event has had a tremendous impact on the press and bloggers. There have been over 50 publications in professional magazines, close to 300,000 views on YouTube, not to mention the success on social networks. This wide media coverage has also benefited all Pavilion exhibitors, who have seen a huge surge of visitors to their stands.
Once again, a jury panel comprised of independent experts of the cosmetics industry from Hong Kong, professional media and bloggers are reinforcing the authority of this significant French beauty award in Hong Kong:
- Alan TAM, Director of Water Oasis Group Ltd
- Jumi LEE, Managing Director of Melomist Beauty Expert
- Jessica NG, Senior Product Manager of Sanofi Hong Kong
- Denise TAM, Holistic Nutritionist, Marketing Manager of Jireh International Health Ltd
- David YIP, Honorable Life President of The Cosmetic & Perfumery Association of Hong Kong Ltd; Director of Beautiful Locations Ltd
- Queenie CHAN, Creative Director of OOAK and Co-Founder of QeautyBox
- Poppy LAU, Hong Kong Beauty Expert & Founder of New Face Beauty
- Michelle YEUNG, Beauty Writer & Editorial Consultant
13 finalists are shortlisted to compete for 3 awards: “Most Innovative Product”, “Best Branded Product” and “Best of the Best Product”, as well as a newly-introduced “Consumers’ Choice” selected by a focus group of local product end-users. Results will be announced by the opening of Cosmoprof in mid-November:
|ALEPIA Ayurvedic Hair Oil (www.alepia.com)||Natural Aleppo Soap manufacturer, for face, hands, body and hair.|
|ALPHANOVA Eau Thermale MONTBRUN Anti-Age Emulsion (www.eau-thermale-montbrun.com)||Alphanova produces and distributes few different range of natural and organic cosmetics through different distribution channels (natural shops, pharmacies, web, babystores).|
|ALPOL Sun Foam (www.alpol.fr)||Alpol Cosmetique is a contract manufacturer, private Labelling compagny that propose formulation, manufacturing, filling of cosmetics : anti ageing, dermocosmetics, suncare, sensitive skins, baby, whitening, organic, etc.|
|BIOLOGIQUE RECHERCHE Facial Serum Matriciel (www.biologique-recherche.com)||Biologique Recherche manufactures, distributes and sells luxurious professional cosmetic skincares (for face, body and hair).|
|BLOOMEA Le Modeling Blooméa® (www.bloomea.com)||Blooméa® develops only one device and one concept, a three steps skin care treatment based on Macro-exfoliation, Microvibrations and Light Therapy.|
|BLOOMUP Monoï & Orange Blossom Bath and Shower Oil (energiefruit.fr)||Creator and developer of cosmetics brands with ingredients from Provence|
|CAPSUM Epure Nourishing Care (www.capsum.eu)||Developer and manufacturer of skincare finished products, using exclusively the Microfluidic Science (manipulation of fluids on a micrometric scale to create “drop by drop” products)|
|COMTOIR DES LYS Coslys Intimate Wash (www.comptoirdeslys.com)||Manufacturer of organic personal care (Hair, Body, Baby, Hand, Intimate, Oral care) and skin care products (cleansers, foams, scrubs, creams...)|
|EVOLUDERM Facial Water Mist with Alpine Plants (www.evoluderm.com)||Cosmetics Brand EVOLUDERM conceives, develops and distributes a range of hygiene and beauty products.|
|HO KARAN Men Facial Boost Serum (www.hokaran.fr)||Organic cosmetic brand made in France for men.|
|LABORATOIRE GENEVRIER ialugen Lift Serum (www.laboratoires-genevrier.com)||ialugen® Advance is a range of anti-aging products conceived around the synergistic effects of hyaluronic acid and youth-preserving compounds to provide visibly younger looking-skin.|
|PAUL EMILIEN Chaleur Gitane perfume (www.paulemilien.com)||Creation and distribution of perfume products.|
|ROMY PARIS Figure – Beauty equipment connected (www.romy-paris.com)||High-end skincare, instrumental cosmetic and beauty coaching (apps).|
The French Pavilion, sponsored by Air France and ACCOR, will group together regional delegations such as Bretagne Commerce International, Cosmed and Centrexport, the Chamber of Commerce and Industry of Département 92 and for the first time the Chamber of Commerce and Industry of Ajaccio and Southern Corsica. With a collective commitment to an ethical approach and concerned with meeting sustainable development criteria, French manufacturers, suppliers, finished product and beauty equipment brands will welcome you to the Hong Kong Convention and Exhibition Center (HKCEC) from 16 to 18 November in Halls 1F and 3E and at the AsiaWorld-Expo (15 – 17 November).
Seminar: “Growing Asian Cosmetics Market with French Innovations”
On the 2nd day of Cosmoprof at the Hong Kong Convention and Exhibition Centre, winners and sponsors of the FCA2016 will exchange their perspectives and experiences about “French Innovations” and how they contribute to the growing Asian cosmetics market. Details of the panel discussion:
Date: 17 November 2016 (Thu)
Time: 12:00 – 12:45
Venue: Extraordinary Gallery Summit, Hall 3G, Level 3, HKCEC
Admission: Free admission for fair visitors
- Christopher Cahill, Regional Director, Sales and Marketing, Asia Pacific of GEODIS
- Catherine Song, General Manager of Pramex Hong Kong
- Gregoire Grandchamp, Founder and CEO of HBA Ltd
- Representative of FCA 2016 “Best of the Best Product”
- Representative of FCA 2016 “Most Innovative Product”
- Representative of FCA 2016 “Best Branded Product”
For more information, all press materials (text and HD images) can be downloaded here: https://drive.google.com/open?id=0B4hcKRhVh9qycTBsaVBnTlI2aXc
• E-catalogue of the French Pavilion at “Cosmoprof Asia 2016”
• Official website of “Cosmoprof Asia 2016”
• Official website of “French Cosmetics Awards 2016”
About Business France
Business France (www.businessfrance.fr) is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France.
It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the V.I.E international internship program.
Founded on January 1, 2015 through a merger between Ubifrance and the Invest in France Agency, Business France has 1,500 personnel, both in France and in 70 countries throughout the world, who work with a network of public- and private-sector partners.
Communications & Press
Communications & Press